Father's Day Pack Event

PANINI

Friday May 25, 2012

Goal: To create a �wrapper redemption� for hobby shops similar to what has been done at events such as the Black Friday, the National, the Expo, etc.

Panini has created a redemption pack that is both compelling and content driven for shop owners

This is a way Panini can help support hobby shops on a day that brings Father�s and sons together.

This is also a way shop owners can reward customers purchasing Panini product

This custom product will include randomly inserted autograph and memorabilia cards sure to excite collectors!!

Read the original document here. [PPT]

Program Awareness
Panini to promote the �Father�s Day� concept to collectors through press releases, social media, the company website, the company email blast and blog
Panini to support through advertising in Beckett media and other various hobby outlets

Program Execution
Identify key products that will serve as the basis for the program
Work with Distributors to distribute product
�FD� packs will be sent to hobby shops for collectors to participate
Like shows, the program will ask collectors to purchase hobby packs to receive their �Father�s Day� packs

28-card base set featuring the top names from the NFL, NBA, NHL and MLBPA
16-card rookie set featuring the top RCs from the NFL, NHL and MLBPA including rookies that were just drafted in the NFL such Andrew Luck and Robert Griffin III
Draft Day Materials cards featuring swatches of hats worn by NBA players from draft day

Look for randomly inserted ON-CARD autograph NFL shield cards of Robert Griffin III, Trent Richardson and Andrew Luck
Also look for ON-CARD autographs of players such as Andy Dalton and DeMarco Murray
Private Signings All-Star cards of Henrik Lundqvist, Steven Stamkos, Tim Thomas and Gabriel Landeskog
And much�much�more!

PANINI PRODUCTS
HOCKEY
Elite -� 20 Packs/Box � 5 silver packs per box/60 per case
Contenders � 18 Packs/Box � 4 silver packs per box/56 per case
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FOOTBALL
Prime Sigs - 1 Pack/Box � 4 silver packs per box/120 per case
Totally Certified � 6 Packs/Box - 6 silver packs per box/72 per case
Limited � 1 Pack/Box - 4 silver packs per box/60 per case
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BASEBALL
Limited � 1 Pack/Box - 6 silver packs per box/90 per case
Contenders � 24 Packs/Box � 8 silver packs per box/96 per case
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BASKETBALL
Past and Present � 20 Packs/Box � 4 silver packs per box/48 per case