Upper Deck Wants You to Join the Volunteer Alliance!

Fans of Upper Deck’s trading card and memorabilia products are encouraged to enroll to earn special items from the trading card giant

Carlsbad, CA, Thursday July 08, 2010

Through a strategic initiative to further engage its loyal customer base, Upper Deck is pleased to announce the formation of the company�s new �Volunteer Alliance.� Upper Deck is encouraging fans of its products to enroll to receive special monthly �missions.� Those who make the biggest impact with their volunteer efforts on the company�s behalf will receive special Upper Deck-branded items or product.

�By engaging our worldwide consumers so successfully on Facebook, Twitter, YouTube and the Upper Deck Blog, we have found there is a very passionate group of positive brand advocates who want to help share how much fun the hobby can be with others,� said Upper Deck�s Sports Marketing Manager Chris Carlin. �We want to enlist these fans in the Upper Deck Volunteer Alliance to help us promote marketing programs, charity programs, general awareness for our business initiatives and other announcements. Members who help to make an impact through each month�s mission will be rewarded for giving back to the hobby they love.�

To become a member of the �Upper Deck Volunteer Alliance� fans simply need to have an online account with Upper Deck and e-mail the company at [email protected] with the following information:

Upper Deck Online Account Username

Name

Email Address

Favorite Sports

The first mission in July for members of the �Upper Deck Volunteer Alliance� is to help create awareness for brick-and-mortar hobby shops. Future missions will be shared directly with members of the �Upper Deck Volunteer Alliance� each month through direct e-mails.

�We have always been very focused on coming up with programs to help small business owners who run hobby shops stay profitable,� said Carlin. �We know once assembled, our corps of volunteers will be able to creatively help increase interest in their business. Members may create a YouTube video to promote the shop, help to arrange an event at the store, or create and assist in managing a Facebook business page for the store owner. Really, the sky�s the limit. As members report back to us what they have done, we will reward the top 20 who made the biggest impact every month.�

Top monthly volunteers may receive items like Upper Deck-branded bags, binders, hats, boxes of trading cards, rare insert cards and even Upper Deck Authenticated Memorabilia. The company will also have other smaller missions and giveaways for members of the group as well. It is absolutely free to join the �Upper Deck Volunteer Alliance,� so what are you waiting for? Become a member today!

About Upper Deck

Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com