‘Double Take’ Variation Cards in Upper Deck Series One Baseball Will Keep Collectors Hunting through June

First baseball card set for 2010 contains unique variations of select base-set cards; cool prizes await lucky collectors who complete 25-card set!

Carlsbad, CA, Tuesday February 09, 2010

With the releases of its first baseball card set of the New Year, the Upper Deck Company is excited to announce a unique �variation card� promotion that should send collectors clamoring for both hobby and retail packs of 2010 Upper Deck Series One Baseball. A total of 25 of the 600-card first series set�s base-level cards have scarce variation cards featuring between two and four subtle tweaks to the image shown on the commonly seeded version of the card that collectors will need to keep an eye out for.

In a tribute to last year�s championship match-up, the first two cards batting leadoff for this promotion belong to Jorge Posada (# 347) and Chase Utley (# 376). See if you can find all three variations on Posada�s card and all four variations on Utley�s. Through June, Upper Deck will be announcing weekly the remaining players (and their corresponding card numbers) to seek out.

Of note, one in every 96 hobby packs (and one in 960 retail packs) will contain a �Double Take� variation card. Furthermore, some Double Take variations are considerably scarcer � up to six times, in fact � than others. Thus, don�t be surprised to find some cards surface more quickly than others after the cards are announced.

�This should be a lot of fun for collectors as they seek out the variation cards,� said Gabriel Garcia, Upper Deck�s Baseball brand manager. �We�ll be announcing more and more players every month up until July, so collectors really need to be on top of things to keep track.�

Autographed baseball memorabilia from Upper Deck Authenticated awaits the first five resourceful collectors who complete the 25-card variation first series set and send it in to Upper Deck headquarters for verification. Note: All sets will be returned to their respective owners once the contest deadline closes. Further information will be revealed in the coming weeks regarding the promotion�s entry rules and deadline.

About Upper Deck

Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.