Topps Hits the Ice With the Upcoming Launch of Puck Attax

New Head-to-Head Hockey Card Game to Unveil

For the 2009-10 NHL Season

Wednesday September 09, 2009

Building off the enormous global success of the Match Attax card game in Europe and the new- to- market Topps Attax game in the United States, The Topps Company, the leading creator and marketer of sports and related cards, today announced the introduction of Puck Attax, a new multi-player hockey card game that allows kids to manage their teams and face off against friends in head-to-head action. The highly anticipated head-to-head card game will be available in the U.S. and Canada in November, shortly after the start of the 2009-10 NHL season. �We are extremely excited to bring the Puck Attax game to NHL fans,� said Warren Friss, VP, Topps Sports and Entertainment. �Hockey fans are some of the most passionate and devoted fans in the world and we believe this new product will capture the excitement and imagination of kids.� Topps originally developed the Attax game in 2007 with the English Premier League, now the world�s most popular card game. In April 2009, Topps unveiled Topps Attax, where players battle head-to-head with one another, selecting pitchers and batters to �match up,� the same way that players do in Major League Baseball games. Each Puck Attax game card will be in the shape of a hockey puck, featuring player image, player name, team logo, position and player ratings. Every NHL team will be represented and special foil game cards featuring hockey�s brightest stars will be included. The product will include a starter box, which includes game cards and play-mat, as well as booster packs. <li> Product will hit shelves on November 2, 2009. <A HREF="/dealers/main.preorders.php?ID=preorders" CLASS="link">Check out this week's preorders!</A>