Upper Deck Inks Special Autograph Appearance by Derick Brassard at this Weekend’s NHL Entry Draft

Hockey’s sole trading card licensee will also sponsor redemption counter for exclusive six-card NHL Draft set of former first-round picks

North Las Vegas, NV, Wednesday June 24, 2009

The Upper Deck Company, the NHL�s sole trading card licensee, will make its presence felt in more ways than one this weekend during the 47th running of the NHL Entry Draft at the Bell Centre in Montr�al. The sports card leader will be manning a special booth during both days of the event, Friday and Saturday, June 26 and 27, and has a special autograph-signing appearance scheduled for Derick Brassard of the Columbus Blue Jackets from 11 a.m. to 12 noon on Saturday. Brassard will be signing an oversized (5� x 7�) Upper Deck Ice trading card for lucky fans in attendance who visit the Upper Deck booth.

In addition, Upper Deck has produced an event-exclusive, six-card set of former first-round NHL Draft picks that can be had by simply opening up five packs of any 2008-09 Upper Deck, Fleer or O-Pee-Chee NHL trading card product with the exception of Victory. The six players who comprise the special redemption set are: Vincent Lecavalier (Card # D1); Roberto Luongo (# D2); Alexander Ovechkin (# D3); Sidney Crosby (# D4); Martin Brodeur (# D5); and Carey Price (# D6). The six-card sets will be redeemed for as long as supplies last.

And lastly, Upper Deck will have its fan favorite P-Card station in full swing to produce event-branded, personalized trading cards for hockey fans. Booth hours will be from 4 p.m. to 7 p.m. on Friday and 9 a.m. to 2 p.m. on Saturday.

About Upper Deck
Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.