Upper Deck Gives Back at the Toronto Sport Card & Memorabilia Expo

NHL’s Sole Trading Card Licensee Unveils Impressive ‘Priority Signings’ Checklist

Las Vegas, NV, Wednesday April 22, 2009

Once again, the Upper Deck Company and hobby retailers in the U.S. and Canada have enjoyed a successful season of hockey card sales and now it�s time to give something back to those collectors at the upcoming NHL Spring Expo in Toronto (May 1 through May 3). The NHL Spring Expo extravaganza at the Toronto International Centre attracts thousands of rabid hockey collectors from all across North America, as well as Europe and Asia. And Upper Deck is making sure to thank collectors for another great year of sales.

The most exciting portion of Upper Deck�s involvement this year is the semi-annual wrapper redemption program where collectors who open one box of either 2008-09 Ice, 2008-09 SPx or 2008-09 SP Game-Used Hockey at the Upper Deck booth will receive a random NHL �Priority Signings� autograph card. Upper Deck has pulled out some of the biggest names in hockey to help make this one of the most exciting sets in show history. Each card is sequentially numbered and limited to varied amounts. This promotion is limited to one card per person per day and will only be available while supplies last.

Redemption hours at the Upper Deck booth will be on Friday, May 1, from 5 p.m. to 7 p.m.; Saturday, May 2, from 1 p.m. to 3 p.m.; and on Sunday, May 3, from 11 a.m. to 1 p.m. A full checklist of the cards in this year�s set is listed below:

Card # Player Team City Team Name

PS-AE Andrew Ebbett Anaheim Ducks

PS-AO Alexander Ovechkin Washington Capitals

PS-AT Alex Tanguay Montreal Canadiens

PS-BO Bobby Orr Boston Bruins

PS-DG Doug Gilmour Toronto Maple Leafs

PS-EM Evgeni Malkin Pittsburgh Penguins

PS-GH Gordie Howe Detroit Red Wings

PS-HZ Henrik Zetterberg Detroit Red Wings

PS-JC Jeff Carter Philadelphia Flyers

PS-JE Jonathan Ericsson Detroit Red Wings

PS-JI Jarome Iginla Calgary Flames

PS-JT Joe Thornton San Jose Sharks

PS-KT Kyle Turris Phoenix Coyotes

PS-KV Kris Versteeg Chicago Blackhawks

PS-MB Martin Brodeur New Jersey Devils

PS-MD Matt D'Agostini Montreal Canadiens

PS-MF Marc-Andre Fleury Pittsburgh Penguins

PS-MP Michael Peca Columbus Blue Jackets

PS-MR Mason Raymond Vancouver Canucks

PS-OP Ondrej Pavelec Atlanta Thrashers

PS-PE Patrik Elias New Jersey Devils

PS-PK Patrick Kane Chicago Blackhawks

PS-PR Patrick Roy Montreal Canadiens

PS-RB Rene Bourque Calgary Flames

PS-SC Sidney Crosby Pittsburgh Penguins

PS-SM Steve Mason Columbus Blue Jackets

PS-SS Steven Stamkos Tampa Bay Lightning

PS-TG Tom Gilbert Edmonton Oilers

PS-TV Thomas Vanek Buffalo Sabres

PS-WG Wayne Gretzky Edmonton Oilers

About Upper Deck

Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.