Upper Deck Surprises Kids at the NHLPA Rookie Showcase!

Tuesday September 01, 2015

Upper Deck Surprises Kids at the NHLPA Rookie Showcase by Bringing in Top Rookies to Open NHL� Packs Together! Bringing kids into the hobby has been a focus for Upper Deck for some time. With the 2015-16 NHL� Rookie Class being one of the most anticipated classes in a decade, Upper Deck believes kids need to be a major focus of the company�s marketing initiatives. Therefore, at the 2015 NHLPA Rookie Showcase, Upper Deck invited in a variety of kids for a focus group to open 2015-16 NHL MVP and give us their thoughts on the cards. As if getting free Upper Deck packs wasn�t enough, the company had a surprise in store for the kids. During each focus group session, the company brought up some of the top rookies from this year�s class to open packs with them. Their reactions were priceless. It was a jaw-dropping, deer-in-headlights moment for them as they got to meet the future stars of the NHL in person. Upper Deck recorded the reactions of the youngsters for use in a video that will be released in a few weeks on how the company brings fans closer to the game. <a href="http://upperdeckblog.com/2015/08/upper-deck-surprises-kids-at-the-nhlpa-rookie-showcase-by-bringing-in-top-rookies-to-open-nhl-packs-together/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+UpperDeckBlog+%28Upper+Deck+Blog%29">View the full article here!</a> <IMG SRC="http://upperdeckblog.com/wp-content/uploads/2015/08/Upper-Deck-Surprises-Kids-NHLPA-Rookie-Showcase-Fun-Children-Hobby-Collect-6.jpg"> <img src="http://upperdeckblog.com/wp-content/uploads/2015/08/Upper-Deck-Surprises-Kids-NHLPA-Rookie-Showcase-Fun-Children-Hobby-Collect-13.jpg"> <img src="http://upperdeckblog.com/wp-content/uploads/2015/08/Upper-Deck-Surprises-Kids-NHLPA-Rookie-Showcase-Fun-Children-Hobby-Collect-7.jpg">